Lolita is a fashion largely popular in Japan, that is primarily influenced by Victorian children’s clothing as well as costumes from the Rococo period. Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub styles and has created a devoted subculture in Japan. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee length socks or stockings and rocking horse or high heel/platform shoes. Teddy bears and dolls are often carried to emphasize the childlike look.

This tag covers all types of lolita fashion, however when an image is obviously a mix of gothic and lolita styles, and is thus gothic lolita, it should be tagged as such.

Lolita fashion only describes the clothes a girl is wearing. A girl does not have to be loli in order to be wearing lolita fashion type clothing.

(Partially copied from Danbooru)